She stares into the camera and asks, "Would you eat in a restaurant run by people with criminal records. Would you want someone like me to serve you?" (Paraphrased).
Her appearance:
Hair tied back. Facial piercing.
Otherwise - physiologically normal features.
No excessive make-up, no scars, no gauntly shape.
The significance?
Conviction Kitchen is an Aussie program about a Pommie guy who did time, turned his life around and became a chef. He took it upon himself to offer kitchen - and life - skills to a group of convicted and imprisoned men and women.
They learn most of these skills within a commercial kitchen setting - and soon after learn how to run a restaurant.
Hence the sound byte:
When it came to marketing - letting the public know the kitchen was in operation and ready for customers - the "grab" was to put this plain speaking average young woman, with a criminal past, on screen to test the collective consumer conscience.
Would the public eat in a kitchen staffed by criminals?
Here's the rub:
No matter where you go, who you work with, where you dine, how you shop, why you buy... there is a STRONG chance that someone you just interacted with had a criminal record.
So, the only conscience "pricking" the show producers are edging for is whether by KNOWING, you'd change your spending/consumer shopping habits.
Would you?
Funny thing is, when you think about it, the word "conviction" has a few meanings:
- An unshakable belief in something without need for proof or evidence
- The judgement of a jury or judge that a person is guilty of a crime as charged
- The state of being found or proved guilty
- Strong persuasion or belief
- Condemnation
How can one word have both powerfully detrimental meaning, and yet also mean something profoundly valuable?
Strong persuasion - if someone believes something, it often makes the person passionate about the subject. This is a vital human essence.
Yet, the negative implication is that when OTHERS believe that a person is guilty of something or has done wrong, then the collective CONVICTION is a crime or a penalty imposed on the alleged offender.
Being CONVINCED of something leaves you in no doubt about the existence of that thing.
Perhaps people of criminal persuasion believe in a particular thing, unshakably - no matter what social right or wrong is attached to that belief.
If you're convinced you are the best salesperson, then the outcome ought to be that you have unshakable faith in your own abilities.
If others are convinced you are the best salesperson, they are reinforcing your belief, and probably buying more from you than other colleagues in the same sales setting.
Here's a question:
Can you take your own inner "conviction" and become the best at what you do?
Are you a business owner with total passion for and belief in what you sell?
Do you find your experience, knowledge, history, and drive underpin why you do what you do?
If you're a business owner, there's a fair chance when you want to "convince" others to do business with you, you tell them how long you've been in business, mentioning the quality of the products and perhaps even spin the wheels on how your pricing and service is unbeatable.
Hardly unique.
What if you could instead capture the essence of your conviction and let it sell for you?
A conviction is a good thing - and when you're in business, you better be running your own "Conviction Kitchen"... with the passion, fortitude and faith that is unique to every action and word within your business.
If this has hit your heart and head and you want to talk more about developing your Conviction into your USP, contact me - the Profit Frog - ph 1300 98 36 41.
Strong persuasion - if someone believes something, it often makes the person passionate about the subject. This is a vital human essence.
Yet, the negative implication is that when OTHERS believe that a person is guilty of something or has done wrong, then the collective CONVICTION is a crime or a penalty imposed on the alleged offender.
Being CONVINCED of something leaves you in no doubt about the existence of that thing.
Perhaps people of criminal persuasion believe in a particular thing, unshakably - no matter what social right or wrong is attached to that belief.
If you're convinced you are the best salesperson, then the outcome ought to be that you have unshakable faith in your own abilities.
If others are convinced you are the best salesperson, they are reinforcing your belief, and probably buying more from you than other colleagues in the same sales setting.
Here's a question:
Can you take your own inner "conviction" and become the best at what you do?
Are you a business owner with total passion for and belief in what you sell?
Do you find your experience, knowledge, history, and drive underpin why you do what you do?
If you're a business owner, there's a fair chance when you want to "convince" others to do business with you, you tell them how long you've been in business, mentioning the quality of the products and perhaps even spin the wheels on how your pricing and service is unbeatable.
Hardly unique.
What if you could instead capture the essence of your conviction and let it sell for you?
A conviction is a good thing - and when you're in business, you better be running your own "Conviction Kitchen"... with the passion, fortitude and faith that is unique to every action and word within your business.
If this has hit your heart and head and you want to talk more about developing your Conviction into your USP, contact me - the Profit Frog - ph 1300 98 36 41.
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